KEERTANA GOLD LOANS (2024)

Welcome, Dear readers! If you’re curious about Keertana Gold Loans, you’ve come to the right place. In this blog article, we will explore the comprehensive offerings and benefits of Keerthana’s gold loan services.

Get ready to discover the details of this ambitious Non-Banking Financial Company (NBFC) and its commitment to serving diverse markets. With a strong presence across Andhra Pradesh, Telangana, Tamil Nadu, and Karnataka, Keerthana is dedicated to providing hassle-free financial solutions.

Let’s delve into the world of Keerthana Gold Loans and uncover how they can meet your financial needs.

KEERTANA GOLD LOANS AN INTRODUCTION

Keerthana is an aspiring NBFC that aims to become a leading player in the financial industry. Their focus extends to inclusive and rural markets, offering a wide range of financial products and services, including gold loans and MSME loans.

Since its establishment on November 15, 2021, in Hyderabad, Keerthana has experienced remarkable growth, expanding its operations to 248 branches across various locations.

With an Asset under Management (AUM) of 746 Crore and a dedicated team of 1299+ employees, Keerthana serves a wide customer base, benefiting 91,184 borrowers.

BUILDING ON EXPERIENCE AND EXPERTISE

Led by promoter Ms. Padmaja Reddy and a team of seasoned professionals with over 100+ years of combined experience in small business lending, Keerthana leverages its expertise to cater to the credit demands of the largely unmet enterprise business segment.

Ms. Reddy, formerly associated with Spandana Sphoorty Financial Limited, recognized the need to serve this traditionally underserved segment.

With a focus on gold loans and micro-enterprise lending, both secured and unsecured, Keerthana aims to bridge the gap left by banking and other NBFCs, offering hassle-free and affordable access to credit.

A STRATEGIC ACQUISITION FOR KEERTHANA

In pursuit of its vision, Keerthana strategically acquired Rajshree Tracom Pvt Limited, an existing NBFC registered in 2001. This acquisition provided Keerthana with a solid foundation to pursue its goals.

Additionally, the company acquired ~Rs 215 crore worth of gold loan and micro-enterprise portfolios from Spandana Mutual Benefit Trust (SMBT) and Spandana Rural and Urban Development (SRUDO) respectively.

Following the acquisition, Rajashree Tracom was rebranded as Keerthana Finserv Private Limited, after obtaining the necessary approvals.

MISSION, VISION, AND OBJECTIVES OF KEERTHANA

Mission:

Keerthana aims to be a leading NBFC, providing a wide range of financial products and services to low and middle-income households.

The company’s primary objective is to improve the income and standard of living of its customers while ensuring transparency and integrity.

Keerthana strives to deliver quality services to clients and generate remunerative returns for stakeholders.

Vision:

Keerthana envisions becoming the preferred financial intermediary for underserved segments of society.

By offering various products and services that meet the diverse requirements of its target clientele, the company aims to empower individuals and uplift communities.

Objectives:

Keerthana’s objectives revolve around sustaining growth and quality through the establishment of robust leadership layers.

The company emphasizes the importance of maintaining high corporate governance standards, preserving organizational values, efficiency, and ethics.

Keerthana actively adapts to technological advancements and ensures that world-class IT systems support its business operations.

CORE VALUES OF KEERTHANA

Commitment:

Keerthana is committed to delivering all activities and tasks with professionalism and enthusiasm, striving to provide the highest levels of customer satisfaction and operational efficiency.

Innovation:

The company perseveres in innovating its business processes, products, and services for the benefit of its clients. Keerthana believes that continuous innovation is key to staying ahead in the dynamic financial industry.

Transparency:

Maintaining simplicity and clarity in all activities and operations, Keerthana establishes a high standard of fairness and transparency. The company believes in fostering trust and confidence among its stakeholders.

Integrity:

Keerthana upholds high standards of conduct, truthfulness, and honesty in all dealings. The company remains committed to fulfilling its commitments to clients and the organization, building lasting relationships based on trust.

KEERTHANA FINANCIAL PRODUCTS AND SERVICES

Keerthana Gold Loans:

Keerthana offers loans against the pledge of gold, providing a range of products with different interest rates, loan-to-value (LTV) ratios, loan tenors, and interest payment frequencies.

Their customer-centric approach ensures excellent service, allowing quick pledge release and partial release of gold. Keerthana implements stringent checks and controls at the branch level, with internal auditors visiting branches regularly.

Interest rates range from 1% to 2% per month, loan tenors vary from 3 months to 12 months, and LTV ratios range from 60% to 75%. Loan sizes start from Rs. 1,000 and go up to Rs. 1 crore.

Keerthana MSME Loans:

Targeting low and middle-income households, Keerthana’s MSME Loans cater to a wide range of individuals, including daily wage laborers, small business owners, and farmers.

These unsecured individual loans range from Rs. 50,000 to Rs. 2 lakh, with loan tenors of 1 to 2 years. Keerthana conducts centralized credit decisioning and considers the loan repayment track record when sanctioning loans.

They focus on rural areas with low NBFC penetration, providing quick turnaround times for loan processing.

Keerthana Loan Against Property:

Keerthana’s Loan Against Property is a secured loan option with loan sizes ranging from Rs. 2.5 lakh to Rs. 25 lakh.

These loans are backed by hard collateral, such as residential or commercial property. The loan tenor ranges from 2 years to 6 years, and disbursal takes less than a week.

This offering provides individuals with an opportunity to leverage their property to fulfill their financial needs.

Keerthana JLG Loans:

Keerthana establishes branches in tribal areas where Microfinance Institution (MFI) presence is scarce.

JLG Loans are targeted at women from low-income households, replacing collateral with a group guarantee.

The loan size ranges from Rs. 10,000 to Rs. 50,000, and a co-borrower is mandatory. Keerthana focuses on rural areas, empowering individuals through quick loan processing.

KEERTHANA BOARD & MANAGEMENT TEAM

Keerthana’s Board and Management Team consist of highly experienced professionals with diverse expertise and knowledge.

1. Mahesh S. Payannavar – Director

2. Vijaya Sivarami Reddy Vendidandi – Director

3. Raghu Venkata Harish – Director

4. Padmaja Reddy – Managing Director

5. Vara Prasad Chaganti – Director

6. Dinesh Singareni – Vice President

7. Siddharth Mehta – Company Secretary

Official site of Keertana Gold Loan

CONCLUSION

In conclusion, Keerthana Gold Loans is a dynamic NBFC that aims to transform the financial landscape by providing inclusive and innovative financial products and services.

With a focus on gold loans, MSME loans, loan against property, and JLG loans, Keerthana caters to the credit needs of low and middle-income households.

Guided by a dedicated Board and Management Team with vast experience in banking, microfinance, and agri-business, Keerthana is well-positioned to achieve its goals and empower individuals and communities with financial inclusion. For any queries, kindly leave a comment below.

FAQs

ALSO READ

HDFC BANK GOLD LOANS

RUPEEK GOLD LOAN

APSRTC CCS LOAN